We are unashamedly in love with Whole Foods. Visiting numerous times with my parents in Boise, I was shocked to find out there are two locations in London! (Old news, I’ve been told, but new news to us!)
|Us enjoying a WF lunch in Boise, and the much less impressive London entrance on the right. Cheese thrown in for effect.|
I find that every single time I go to lunch at WF I go through what can only be described as a full-on emotional journey. For those of you who have yet to experience the ready foods section at WF, it’s an entire floor of the most delicious foods ever, with a great variety – you pick up a plastic tub and put whatever you’d like in it. Simple enough, right?
Not for me (and I daresay everyone else!) – lunch at WF goes like this in my head.
Every. Single. Time.
‘OHmygod this is the best place on earth. I actually feel like crying, that’s how much I love it. I think this’d be what heaven was like, if there was one.’
‘Oooh I want yellow Thai curry, ooh butternut squash stew sounds nice, oh my god Chinese food! Italian meatballs? YUM!’
All of a sudden my joy turns to panic.
‘I can’t just pick one! I want all of it, what do I get? Do I get rice with the curry, what goes with squash? Am I just wasting room in my tub if I go for filler foods? What if it all mixes together?!?! This isn’t heaven, this is hell – American consumer hell – too many choices, I am not good at choices - I CAN’T HANDLE THE PRESSURE!!!!’
I’ve lost it at this point, and decide to get a bit of everything I wanted, but no filler foods like rices or potatoes. It’s all in nice lines in the tub until I drop a meatball in there, at which point it kind of all mixes together to make a kind of Italian butternut squash curry.
I’ve shoved as much as I can physically fit into the tub in an effort to outsmart WF by getting more for the price of the tub.
….and then I remember that it’s measured by weight, not size of box.
‘DAMN YOU, WHOLE FOODS!!!!!’
I weigh my lunch on the scale which helpfully tells you how much of your hard earned wages you’ll be giving them today. £9?!?!?
So I sulk over to the checkout counter, but the person at the till is so nice, and seemingly excited for me to enjoy my amazing lunch, that I feel a bit better about my food purchases. I know they’ll be delicious, after all, and perhaps I deserve to treat myself?
By the time I sit down to eat, I’m back to loving Whole Foods again – and by the second bite, I’m loving my odd mix of foods so much, I resolve to come back again next week.
Whole Foods, you’ve done it again.