If there is one thing we know a lot about, it's brand loyalty. If you know us, or as you do get to know us through our posts, you'll discover that we are very loyal and passionate towards the things/people/brands we love. And so we come to today's WWLW topic, the one that started it all for Laura and Sarah - Coca Cola, or more specifically, Diet Coke.
Ohhhh, YEAH! |
We love the taste. Don't whine 'it doesn't taste like Coke' at us - because this is a selling point! Diet Coke doesn't need to taste like Fatboy Coke - it's ALWAYS more refreshing, and tastes less like syrupy sugar.
We love the caffeine / bubbles. The bubbles make your nice cold can of DC last longer, and the caffeine makes long work days just that much better. It also gives you a lift halfway through a night dancing, or helps you survive long tube journeys during peak hour.
We love the fact that Diet Coke doesn't stain when you spill it. At least, in our experience (Laura is very clumsy), it always comes out.
We love the brand colours - red and silver! Over the years we have bought a LOT of DC SWAG, because we love it, but also because it's all so pretty! We have the below limited edition bottles by Karl Lagerfield in our flat!
We love the history - I suppose this is more Coca Cola, as Diet Coke has only been out since 1982, but we go gaga over the old advertisements, the classic Santa that comes out around Christmas time (Did you know that Coca Cola were the first to give Santa Claus a red coat and hat? Before that, he was dressed in green!), the classic coke bottles, everything.
Jolly old Santa, thanks to Coke! |
Santa, you're looking a little green! |
We love that its such a well known worldwide brand. Since being together, we have sampled Diet Coke (or Coca Light) in six different countries (USA, UK, Australia, New Zealand, France, and Italy - and we will soon try it in Russia!). Though they taste noticeably different to the DC connoisseur's palette, we trust the brand and are happy that we can guarantee they will have Diet Coke in most countries we travel to. This is important when you travel as much as we do.
How much do we love it? Laura and Sarah have driven 11 hours from Idaho to Las Vegas, where we revelled in the magical place that is the Coca Cola store. We met the Coca Cola polar bear, and bought some great DC stuff! When we lived in Sydney last year, our biggest expense besides rent and car petrol was Diet Coke, hands down. There, $13 for 24 cans was the best deal we could get. Yikes! When we spent 10 days in a campervan travelling the South Island of New Zealand, we lived on eggs and spaghetti-O's - and as much Diet Coke as we could afford from not buying real food. We judge restaurants on whether they serve Coke or Pepsi, and are less likely to LOVE a restaurant that serves Pepsi (Nandos, last week's WWLW (which you can view HERE), serves Coca Cola, of course). Similarly, we find that we tend to like the company of fellow DC lovers. Perhaps it's the common interest, but they are great people.
Getting eaten by the Coca Cola polar bear in Vegas! |
Peace!
In fact, we love it SO much that we dedicated our 2nd ever WWLW to it - and we are drinking DC while writing this.
|
And we're willing to bet our last can you are going to go get a Diet Coke now that you've read this!
Very good! One day you should put all your blogs into a book! :D Love youz!
ReplyDeleteEven though I work for PepsiCo, I loved this post. You two are loyal "brandistas!" And completely adorable
ReplyDelete