Thursday, 23 October 2014

FCKH8 The Feminism Argument

Well, it's a topic that has certainly been in the news recently, even more since Emma Watson did such an amazing job launching the 'He for She' Campaign. If you missed it, the whole thing can be seen here:

This post isn't to revisit the speech as thankfully the media did a great job of covering it at the time. What I wanted to do was bring your attention to this video that's been doing the rounds on Facebook:

Be WARNED it's not to be watched with the volume turned up (language)!

Have you seen it? What do you think?

It has been a great source of conversation in my office today, while seeing little girls swearing is shocking and super uncomfortable it is the content that they are talking about that is even worse. And of course MumsNet had to get involved.....
Reading the comments posted below this comment included:
'It was bullshit. It actually made me angry that these girls have been used as a marketing plot in an adult way - kinda child abuse'
'I just watched the video and it left me quite uneasy. I really don't want kids of this age to be talking about sexual assault and rape. '
'An absolutely DISGUSTING piece of work. I didn’t think anything much could shock me. But this piece of shit does. Not sharing.'
 I have no idea what they were promoting because when I heard the little girl swearing I stopped watching because it just wasn't nice to hear. 

To me these comments are exactly the reason we need to keep the feminism cause alive, i'm not saying swearing kids is the best way, but isn't the point that things have remained the way they are because it's not nice to hear and it is uneasy. With or without the swearing every fact in this video is true! How awful is that?! This is about promotion of an issue that will impact on every single woman and girl and if a bit of swearing promotes it then so be it. Selling t-shirts is a by-product. The point is create awareness, if no-one bought a t-shirt the issue would have still been raised.

And the kids talking about rape and sexual assault probably did go a bit far especially as these kids are clearly very young but it is a point that needs to be raised. Unfortunately girls and boys not much older than this do need to know about this subjects if things are to change. Again, it's not nice to hear but it's true.

We will buy one of the t-shirts because we support the message and the cause. While we don't deny it is clever marketing - one point that Mumsnet missed is that the t-shirts themselves are the marketing - FOR THE MESSAGE oh and in the words of FCKH8:                       ' is a for-profit T-shirt company with an activist heart and a passionate social change mission: arming thousands of people with pro-LGBT equality, anti-racism and anti-sexism T-shirts that act as “mini-billboards” for change. has given over $250,000 to the equality cause through directly funded projects and donations to LGBT charities.'

We actually did a post on FCKH8 back at the start of 2012 (HERE) when the focus was more about Gay rights and equality. It is amazing in the time since the post that so many States in America now allow and support Equal Marriage, imagine if such change is made in equality for women in such a short time.

1 comment:

  1. I've watched the Emma Watson video several times over the past couple of weeks. Such a powerful piece. On a side note, when are we going to get to see your professional wedding pictures! I can't wait to see them!! xx, Kristin


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